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Video Editing & Production

What is Motion Graphics?

Animated graphic design — text, shapes, icons and illustrations set in motion — used in video for titles, explainers and branding.

Motion graphics are common in lower thirds that name a speaker, animated logos, data visualisations and explainer videos. They are typically built in After Effects or similar tools.

Consistent motion graphics reinforce a brand: the same fonts, colours and animation style across videos make content instantly recognisable.

Read more on the blog

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