What is UX (User Experience)?
How easy, efficient and pleasant it is for a person to use a website or product to do what they came for.
UX design looks at the whole journey: whether visitors can find information, understand what is offered, and complete tasks such as booking or buying without confusion. It draws on research, user testing and analytics.
Good UX is often invisible — clear navigation, readable text, forms that ask only for what is needed, and pages that load quickly. Poor UX shows up as high bounce rates, abandoned carts and support requests.
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